UpMarket - a modern supermarket

The goal of the project was to create a modern website that focuses on ease of use on various devices and adding new functionality, such as a user’s personal account and the ability to order online with delivery. The company sought to strengthen customer loyalty, attract new audiences and improve its overall image.

The analytics phase of website development for UpMarket was key to understanding the current state and defining a strategy for a successful design. In the first stage, our team conducted a thorough research of the company's existing website. Issues in user experience were highlighted, such as awkward navigation and ineffective structure. An important step was the analysis of the company's requirements. We held meetings with UpMarket representatives and identified their expectations and strategic goals. Analyzing competitors' websites helped us identify best practices in the industry and highlight features that could attract customers. For example, we have identified successful solutions in organizing online orders and the structure of personal accounts. The website development phase for UpMarket was aimed at creating a modern, functional and attractive web space that met all the identified requirements. A custom design was developed to reflect the style and values of the brand. The color palette takes into account warm shades that create an atmosphere of comfort and taste, and also adds bright colors for such important elements as the “Order delivery” buttons, promotions and offers, subscription to the newsletter and ordering feedback. A logical site structure has been created, providing simple and intuitive navigation. Thus, brighter buttons were added for quick access to sections and improved user experience. A full-fledged user account has been introduced, where customers can store information about orders and set their preferences. All content has been optimized for search engines, taking into account identified keywords. Added meta tags, unique content, and optimized images to meet all standards of a modern website. Before launch, the website was thoroughly tested on various devices and browsers, the functionality of online ordering was checked on various devices to ensure that it worked correctly, that all elements were correctly displayed in mobile and tablet versions, and that the site was easy to navigate.