The logo is the most important means of brand identification!
With the help of a logo, a brand gets a visible, tangible image that is "read" by the consumer faster than words. Therefore, any omission in the logo design, even if it seems insignificant, can lead to a wrong or undesirable perception of the brand in the future.
We create logos, each of which not only fits harmoniously into the "storyline" of the brand, but also allows you to reveal it most fully, placing the necessary accents.
Steps for creating a logo:
- Development of the general concept of the company's future brand name
- Elaboration of the outline, stylistics, and approaches to visualizing an idea, and rendering a sketch;
- Detailed drawing of a unique visual image of the future trademark by a team of designers, illustrators and font specialists
Important points when creating a logo:
When designing a logo, it takes into account what media it will be placed on, how adaptive it is, whether it passes the inversion test, and whether it reflects the main ideas of the organization.
As a brand identifier and a carrier of its identity, a brand name becomes the starting point for developing a corporate identity – that is, the attributes that will be placed on business cards, letterheads, folders, stationery, corporate cars, or even used in the design of the space of sales halls.
Our approach
