Corporate website for a tour operator on the Kola Peninsula TUNDRA HOUSE

Our goal was to create a new WordPress site with a clear structure and modern design that will make the process of searching for information easy and enjoyable for visitors. And site management is accessible to the business owner. We aimed to improve the user experience, increase conversion and strengthen the company's image.

To create a new website, we conducted a detailed analysis of the Tundra House website. This included studying the site's design and structure, content, functionality, as well as competitor sites. The results showed that site visitors are primarily interested in the ability to quickly and easily book a tour or ask a question, as well as: - detailed information about various tours, including routes, schedules, costs, level of difficulty and photographs of attractions of the Kola Peninsula; - information about additional services such as transfer, meals, accommodation and insurance; - reviews from previous clients about tours and services; - detailed information about the tour operator, his experience and qualifications; - useful tips and recommendations for travelers visiting the Kola Peninsula (for example, a list of necessary equipment, safety tips, etc.). After collecting and analyzing all the data, we developed a structure for the new site and took into account best practices for site design and accessibility to ensure a user-friendly and attractive experience. In addition, during the review of competitors' activities, the strengths and weaknesses of websites in this area were identified. It is noticeable that competitors focus on bright and interesting photo and video content, which most attracts travelers. Based on the analytical results, a plan was developed for the implementation of the TUNDRA HOUSE company website, focused on highlighting the individual capabilities of each tourist. A strategic decision was made to focus on the use of interactive tools, including easy navigation and intuitive functionality for selecting services. A unique website design was developed to highlight the individuality and preferences of tourists. Bright and colorful photos and videos were integrated, reflecting the atmosphere of recreation on the Kola Peninsula to create a unique visual impression. The use of well-chosen icons on various elements of the text complemented the site, serving as an example of the successful implementation of infographics to give the text a structured look. Particular attention was paid to ensuring the site's adaptability, which guarantees ease of use on various devices, including smartphones and tablets. Nowadays, this aspect is considered a prerequisite for a successful presence in the Internet space. As part of the development, user interaction elements were also created and integrated. Convenient subscription and application forms have been added to speed up the interaction process. The site was also integrated with various services: Bitrix 24, TravelLine, Calltouch, for the convenience of working with company requests.