Corporate website for RB Home

The goal of the project was to create a recognizable, fashionable and modern website that would not only provide customers with the opportunity to purchase products, but would also emphasize the style and premium quality of the brand. The customer’s key request was also the development of a personal account with unique capabilities for ordinary users and interior designers. An important condition was to introduce marketing techniques into the site to increase conversion on the site and increase requests for the company’s services and products.

During the analytics phase, our team conducted comprehensive research aimed at understanding the unique needs and goals of RB Home. Analysis of the catalog structure and interaction with customers on competing sites allowed us to determine effective methods for presenting products. We analyzed user experience on websites similar to the company to identify pros and cons in navigation and functionality. The study found that the convenience of a personal account is a key factor in attracting interior designers. We took this into account when developing the functionality of your personal account. Taking into account the results of the analytics, during the website development stage steps were taken to create a unique and functional web platform for RB Home. Our designers created a visual design that reflects the style and aesthetics of the brand. We ensured the site's attractiveness through the use of high-quality product images and harmonious color schemes. The integration of beige and brown shades into the website design elements emphasized the premium nature of the products. Marketing elements added zest to the site design, both visually and functionally. The choice of the Bitrix platform ensured ease of content and functionality management, giving the RB Home team flexibility in managing the site. Integration with Bitrix ensures fast order processing and updating of the product catalog. A personal account with individual functions for ordinary users and designers was developed. This included the ability to create articles and interact with 3D models of products. Designers can easily publish their designs and interact with clients through their personal account, creating a unique brand experience. Integrating the site with AmoCRM will allow the company to quickly process every order and every request from the site.