Background information
Client: F-SHOT - organization of Nerf games in Moscow
Geography: Moscow
Goal: Requests for hosting games during festive events. Open games.
Sites:
https://f-shot.ru
https://vk.com/fshot_nerf
https://www.facebook.com/fshot.msk
Goal
Tasks
- Design of groups in social networks.
- Creating a content plan for social networks.
- Posting content.
- Setting up contextual ads for Google Ads and Yandex Direct.
- Customizing engagement and image tools.
Progress of work
Monthly organic traffic growth is 344%. In close cooperation with the client, a calendar of events and festivals, custom games was compiled, as well as a strategy for supporting planned events in social networks. We took an active part in all the client's business processes, we fully understand the specifics of the business.
During the period of work in social networks, the number of live active subscribers from the target audience was doubled. The number of pageviews is constantly growing. Traffic and social media activity increased by 300%. The number of targeted calls has increased from 0-2 to 2-5 calls per day, and this is during the " off-season”, not counting calls via other channels. Financial turnover is +400% and continues to grow, the client started expanding the business.
Results of Google Adwords display advertising on thematic YouTube channels: the order of games has increased many times.
The results of the campaign show that a well-developed content plan and each individual post can be even more effective in attracting subscribers than promotion with targeted advertising. In terms of contextual advertising, we managed to get clicks that are converted to customers for less than 1 ruble! The client received an effective tool for doing business, which already brings good profits and allows them to develop and move forward.
