Mint Lounge-SMM, targeted advertising, event planning and organization

Background information

Client: Mint Lounge Bar

Social media accounts and pages.

Currently, work is underway to promote several Lounge bars of the same chain.

Goal

Ensuring the fullness of the Mint Lounge chain's Lounge bar

Tasks

Full support and ensuring the fullness of the institution. Planning offline events and events (tastings, performances, performances, etc.).
  • Communicate with artists and plan events.
  • Organization of photography in the institution.
  • Maintaining all social networks.
  • Launch targeted ads in IG and FB.
  • Successful work with "difficult topics".
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Growing Instagram followers
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Reach the target audience. We found a very responsive audience.

Progress of work

Conducting activities and events in the hookah bar:
* Organization of a photographer and video operator for shooting events (photos for social networks). Full interaction with the photographer.
* Organization of artists and showmen
* Mechanics of contests and sweepstakes for hookah bar visitors

Drawing up a detailed content plan. Thinking through the mechanics of events and activities in the hookah bar (contests, quests, performances)

Posting unique, high-quality content (at least 2 posts per day), not counting stories. Attractive atmospheric photos. Separate posts-announcements of events. We make high-quality graphics.

Continuous monitoring of the subscriber list and cleaning from bots and unnecessary subscribers who do not see publications and spoil the group's statistics. We constantly monitor our audience reach. Reach allows you to reach out to your audience as effectively as possible and get feedback (contests, promotions, etc.)

Promotion of groups and purchase pages with help smart mass-linking and mass-fishing. We provide live audience growth without bots. At the same time, the methods we use to promote the group allow you to spend minimal advertising budget, or even do without it. We do not use bots or “gray” methods of promoting social networks that can cause harm, or that do not bring tangible results in the form of audience growth and new customers.

Contextual and targeted advertising. Here, the vast majority of hookah bars face the problem of blocking and stopping advertising, since the promotion of tobacco, smoking, hookahs is a "prohibited topic" in all advertising systems. We've learned how to bypass these blockagesand if they do occur, we quickly solve the problems that have arisen and launch ads, practically without losing coverage.

Audience for ad targeting:
We collect the audience of competitor establishments and work with visitors and subscribers of nearby establishments. We show advertising offers to the target audience in the city nearby (0-4 km). We use our own audience targeting practices.

Can cover our ads target audience not only on social networks, but in the ad networks of Google and Yandex Is allows for low cost to the widest possible audience. You can select people based on their actual location, or on the “frequently visited” attribute of the selected geo location (this is usually a radius of 0-4 km from the hookah bar). Using this advertising channel makes it possible to reach such networks as YouTube – this allows you to get cheap table reservations for themed events and not only.

At the same time, we can create microlendings for events (a specialized mini-site for mobile devices that will allow you to collect requests for events in the hookah bar, just sit on the tables, or play something).

In addition, we "gathered" all those who were interested in our hookah bar, and we can contact them in the future.

Results

100 - Revenue before the start of our work, %
120 - Revenue after 1 month, %
210 - Revenue in 2 months, %
>90% occupancy rate
200% increase in social media coverage
Revenue increased by 30%
2$ per table reservation