JOY HOME

The goal was to create a convenient one-page website (landing page) for JOY HOME, which not only informed about the brand, its values and products, but also stimulated conversion and promotion in the company’s online store and marketplaces.

The analysis began with a deep understanding of the JOY HOME brand, its values and goals. This included studying product design, unique formulations and sustainability principles. It was revealed that the brand focuses on modern minimalism and effective recipes. These aspects were included in the landing page design and content strategy. Studying the online presence of competitors allowed us to identify successful practices that could be adapted for JOY HOME. An important step was to carefully study the customer's requirements. Particular attention was paid to minimalism, easy navigation, and the concept of “caring for the planet” in creating the landing page. These requirements became the basis for the design and development of the site. Taking into account the analysis of the brand and customer requirements, a unique design was developed. The monochrome color palette with the addition of accent bright light colors in the text and product covers emphasized modernity and associations with warmth and safety. The design reflects the brand's style using minimalist elements. The logical structure of the one-page site is designed to highlight key aspects of the brand. A special “News” section was highlighted to attract the attention of visitors. Navigation is designed to smoothly lead the user from one block to another, maintaining interest and ease of perception of information. Added interactive elements such as video content and a user-friendly product card interface. They create an engaging experience for visitors and encourage interaction. Integrated feedback forms, newsletter subscription, language switching to attract an international audience.