What is a company's corporate identity?
Corporate identity – permanent graphic and text elements that are well-chosen in terms of meaning, which can be used to determine whether an item belongs to a particular company. Thus, corporate identity implies the design in one color gama and one style of the company's products, its advertising, premises, employee uniforms, printing, etc.
Corporate identity of the company is her trademark on the market. In addition, it represents powerful marketing tool,which helps to strengthen its positive image in the eyes of customers and arouse the trust of partners, forming a certain corporate image, increasing the effectiveness of advertising campaigns. We must not forget that by creating the corporate identity of the company, you thereby make it recognizable to your customers and partners.
What does the corporate identity consist of?
- Trademark. It implies a unique designation that allows you to individualize products.
- Logo. This is the form of a trademark, a specific symbol or inscription.
- Branded colors. Each company chooses its own set of colors, which is associated with some characteristic feature of the company.
- Branded font set. This is a way to display text in a unique way in the media of the company's corporate identity.
What are the goals of corporate identity?
- Make brand identification easier
- Make it easier to remember your brand
- Indicate the origin of the product
- Report brand information
- Encourage the desire to buy a product or service
- Symbolize the guarantee when purchasing a product
- Ensure customer loyalty
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