Concrete production plant-Contextual advertising

The task was to set up high-quality advertising campaigns to replace existing ones. During its solution, all possible variants of negative keywords were collected, attention was paid to geotargeting settings, since it was important to cover the nearest region and areas where the company delivers products.

A complete semantic core was assembled, unique ad texts were written that accurately respond to the user's request, an analytics system (Yandex. Metrica) was connected, goals were set up for effective ad management, and a call tracking system was configured.

The YAN network developed a special offer for people who visited the site, but did not complete the target action. This allowed us to return users to the site and achieve an increase in conversion rates.