Redesign and improvement of the corporate website of the company Trustedadvisors

Our goal was not just to redesign the existing pages on the site and develop new ones, we had to work out the visual component and content so that the result complies with all the rules of SEO website promotion. To achieve this, the development team and SEO specialist worked together from the very beginning.

In the process of researching the auditing and consulting industry, we conducted an extensive analysis of the company's current website, target audience and competitors' websites to identify elements that help potential clients better understand the company and make an informed decision about cooperation. Our research has confirmed that for clients of companies in this area, it is important: a clear understanding of the team’s qualifications, their experience and specialization, a detailed description of the services offered, real examples of successful projects and reviews from satisfied clients confirming the company’s reputation, the presence of all necessary licenses and certificates to provide professional services, as well as current industry news and publications demonstrating the company's knowledge of the field. In parallel with the analysis of the area, we worked on the semantic core of the company in order to take into account the structure of the service page and all the key phrases when filling the site. The next step was to update the design and develop new pages, according to the Terms of Reference, taking into account comments from an SEO specialist. While working on the site visual, we held meetings with the customer’s team to take into account wishes at all stages. It was decided to add dark colors to the site design for contrast. On the other hand, bright yellow was chosen as an accent color. To create a trendy yet business-like look, we used a black and white filter and a glass filter with reflective sunlight for the photos. After working on the design, our team began the technical implementation of the site. The site would be developed on the CMS WordPress. We changed the style of the site according to the layouts and developed new pages. Since during the analysis of the customer’s website and competitors’ websites we formed a semantic core, while the site was being developed, a team of SEO specialists was optimizing external and internal factors for promoting the resource. After filling the site with content, modules were connected that improved the functionality of the site, for example, a feedback module, a caching plugin and others. We tested the web resource on various devices and browsers, as well as corrected errors and shortcomings.