Prime Assistant

The main goal was to create an informative and functional website in Russian and English, capable of describing in detail the services provided, attracting new clients and consolidating the company’s position in the tourism industry.

At the stage of a thorough analysis of the scope of activity of the Prime Assistant company, namely the tourism market, certain steps were taken to identify current trends and characteristics of consumer demand. The results confirmed that modern tourists show significant interest in personalized concierge services, including personalized tours and comprehensive assistance in resolving legal issues. The main requirements and preferences of the target audience were clearly defined. The analysis confirmed that the ease of using online services for ordering services, as well as the promptness of resolving emerging issues, are highly appreciated. In addition, the review of competitors' activities highlighted the strengths and weaknesses of their online presence. We noticed that competitors successfully implement loyalty programs for regular customers, which attracts increased attention from the audience. Based on the results of extensive analytics, a strategic plan was developed for the Prime Assistant website, focused on highlighting unique and personalized experiences. A strategic decision was made to focus on the use of interactive tools, including easy navigation and intuitive functionality for selecting services. A unique website design was developed to highlight the individuality and preferences of tourists. Bright and colorful elements reflecting the atmosphere of a holiday in Phuket. Particular attention was paid to ensuring the website's responsiveness, which ensures ease of use on various devices, including smartphones and tablets. As part of the development, user interaction elements were also created and integrated. Convenient subscription and application forms have been added to speed up the interaction process. A personal account with chat functions, which allows for prompt communication with the company and the ability to send and receive documents online. And the presence of a button to switch from the Russian-language version of the site to the English-language version expands the possibilities of receiving applications.