Background information
Client: Antique Furniture Restoration Workshop
Geography: Moscow
Goal: Requests for restoration services and furniture repairs
Goal
Tasks
Progress of work
Previously, an in – depth analysis of business and competition was carried out-non-targeted types of work were separated, and a strategy for attracting customers was built. The next step was to create a website, set up buttons on the site to capture target actions by users, set up goals in Yandex. Metrica, and connect the service for tracking requests and calls.
Then, while working on contextual advertising, we collected commercial phrases and launched campaigns in Yandex.Yandex. Direct on search, YAN, and also enabled retargeting.
A/B testing of ads was performed, bid adjustments by gender and age were set up, as well as upward adjustments for RF phrases.
