Background information
Client: Cleaning company that works with both legal entities and individuals
Geography: Moscow
Goal: Requests for all types of services
Website: https://cristall-group.com
Goal
Tasks
- Website development
- Installation of lead magnets, calculator, and conversion forms.
- Collecting the semantic core for an ad campaign.
- The development of the exclusive ads on the search network and remarketing advertising in Yandex Direct and Google Ads.
- Customization of contextual advertising in Yandex Direct and Google Ads.
Progress of work
First of all, a sales website was developed, with which such marketing tools as a calculator, a robotic online chat, and CTA forms are integrated.
The next step was to create an ad in Yandex.Yandex. Direct and Google Adwords. Various areas of cleaning (offices, industrial mountaineering, apartment cleaning, etc.) were divided into separate advertising campaigns for more effective management.
During the development, a template for substituting keywords in the title was used, which had a beneficial effect on the CTR of ads.
We expect a further reduction in the bid price and an increase in the effectiveness of the campaign due to the accumulation of statistics and ad adjustments.
